We care about your privacy. This policy explains what personal data we collect, why we collect it, and how we protect it in compliance with the Nigeria Data Protection Act 2023.
Micro-Influx (“Micro-Influx,” “we,” “us,” or “our”) operates an influencer-marketing platform that connects brands with micro-influencers (“creators”) to plan, run, and measure marketing campaigns (the “Platform”). The Platform is accessible at https://www.micro-influx.com and through any related applications, subdomains, and services.
We take the privacy of brands, creators, and visitors seriously. This Data & Privacy Policy (“Policy”) explains what personal data we collect, why we collect it, how we use and share it, how long we keep it, and the rights you have over it.
This Policy is designed to comply with the Nigeria Data Protection Act 2023 (NDPA) and the regulations and guidance issued by the Nigeria Data Protection Commission (NDPC). Where we process the personal data of individuals located in the European Union, United Kingdom, or other regions, we also seek to align with applicable laws such as the EU/UK General Data Protection Regulation (GDPR).
By creating an account, accessing, or using the Platform, you acknowledge that you have read and understood this Policy.
The data controller responsible for your personal data is:
Lagos, Nigeria
Dedicated privacy compliance oversight
For some processing activities (for example, when a brand engages a creator for a campaign), the brand and Micro-Influx may act as independent or joint controllers of certain data. Section 8 explains this in more detail.
This Policy applies to personal data we process about:
And their authorised business representatives
Who register to receive campaign matches and payouts
To our public website who are not registered platform users
Newsletter subscribers and anyone who contacts customer support
Out of Scope: This policy does not cover the privacy practices of third-party services we integrate with (such as social-media platforms, payment processors, or analytics providers), which are governed by their own individual policies.
We collect the categories of personal data described below. The exact data depends on whether you are a brand, a creator, or a visitor, and on how you use the Platform.
Information you provide when you contact support, respond to company surveys, leave reviews/testimonials, or report a transaction dispute.
When you use the Platform, we automatically collect certain technical data:
To power matching, verification, and analytics, we may collect data from:
To provide and manage the Platform accounts and custom dashboards.
To match brands with recommended creators whose followers fit their campaigns.
To run AI checks to verify authenticity, protecting against follower fraud.
To facilitate campaign management, briefs, and team deliverables.
To handle financial escrow and Naira payouts securely.
To report campaign ROI, reach, and engagement metrics.
To send vital platform alerts, status updates, and newsletter emails.
To defend and secure the Platform against abuse, debugging, and hacking.
To comply with legal, tax, accounting, and anti-fraud mandates.
Under the NDPA (and, where applicable, the GDPR), we rely on one or more of the following legal bases:
To deliver the exact services you sign up for (e.g., executing a brand campaign, processing an influencer payout).
For optional activities such as subscription newsletters, marketing promotions, non-essential browser cookies, and connecting external social-media handles. You may withdraw consent at any time.
To operate, secure, and improve the Platform, prevent fraud, and verify creator authenticity, provided these interests do not override your privacy rights.
To comply with tax audits, anti-fraud compliance, local business regulations, and other statutory duties.
A core feature of Micro-Influx is automated verification of creator authenticity. Our systems analyse engagement patterns, follower characteristics, and account activity to estimate whether an audience is genuine. This may influence whether a creator is recommended to brands.
This processing supports fraud prevention and platform integrity. If an automated assessment significantly affects you (for example, by limiting your visibility on the Platform), you may request human review by contacting privacy@micro-influx.com, and we will explain the outcome and, where appropriate, reconsider it.
Micro-Influx is operated from Nigeria, but some of our service providers may store or process data in other countries. Where we transfer personal data outside Nigeria (or, for EU/UK users, outside the EEA/UK), we put appropriate safeguards in place — such as ensuring the recipient is in an adequate jurisdiction or relying on standard contractual clauses — consistent with the NDPA and applicable law. You may request details of these safeguards at privacy@micro-influx.com.
We keep personal data only for as long as necessary for the purposes set out in this Policy, including to:
To maintain your account active profile and history while it is active.
To complete and settle campaigns, invoices, and payouts.
To comply with tax, accounting, and legal obligations (financial records are generally retained for six (6) years).
To resolve outstanding disputes and enforce our mutual agreements.
When data is no longer needed, we delete or anonymise it. If you close your account, we may retain limited information where required by law or for legitimate business purposes (such as fraud prevention or financial records).
Subject to applicable law, you have the right to:
Obtain a copy of the personal data we hold about you.
Correct inaccurate, outdated, or incomplete data.
Request deletion of your data where there is no overriding legal basis to keep it.
Ask us to limit processing in certain situations.
Object to processing based on legitimate interests or object to direct marketing.
Receive certain data in a structured, machine-readable format.
Where processing is based on consent, without affecting prior processing.
With the Nigeria Data Protection Commission (NDPC) or your local data authority.
How to exercise your rights:
To exercise any of these rights, email privacy@micro-influx.com. We will respond within the timeframe required by law (generally within one month under the NDPA/GDPR). We may need to verify your identity before acting on a request.
We use technical and organisational measures designed to protect your data, including encryption in transit, hashed password storage, access controls, escrow handling of campaign funds, and monitoring for unauthorised access. No system is perfectly secure; if a personal-data breach occurs that is likely to affect your rights, we will notify the NDPC and affected individuals as required by law.
The Platform is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we learn that we have collected data from a minor, we will delete it. If you believe a minor has provided us data, contact privacy@micro-influx.com.
The Platform may link to third-party websites and services (such as social-media platforms and payment providers). We are not responsible for their privacy practices. We encourage you to review their policies before sharing data with them.
We may update this Policy from time to time. When we make material changes, we will update the “Last Updated” date and, where appropriate, notify you by email or through the Platform. Your continued use after changes take effect constitutes acceptance of the updated Policy.
For any questions, requests, or complaints about this Policy or your data:
Lagos, Nigeria
You also have the right to contact the Nigeria Data Protection Commission (NDPC) at ndpc.gov.ng if you are not satisfied with our response.
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